B2B Tradeshow Campaign · Motion Graphics · Print Collateral · Charlotte, NCCivicEye
The
Brief
COMPLEX TECHNOLOGY.
ONE CLEAR VISUAL STORY.
CivicEye builds cloud-based software for law enforcement, prosecutors, and municipal courts, a full spectrum platform connecting every stage of the criminal justice system. The challenge was one a lot of B2B tech companies run into: how do you walk a conference attendee through a sophisticated, interconnected product suite in the few seconds you have their attention? Working within their existing brand standards, I was brought in to answer that question across motion, print, and tradeshow environments.
The
Work
FROM A BLANK PAGE TO A FULL CAMPAIGN.
CivicEye had no existing visual way to show how their products worked together. Starting from client notes and conversations, I built a custom visual matrix from scratch that mapped the relationships between their platform components, clear enough to read at a glance and detailed enough to hold up in a sales conversation. That matrix became the foundation for everything else, adapted into an explainer video for the website and booth display, a static printed leave-behind, and a full tradeshow environment including four audience-specific retractable banners and one large background banner.
The Details
Sole designer on all deliverables. Every concept, layout, and visual developed from scratch within existing brand standards.
Deliverables: Custom visual matrix · Explainer motion graphic video · Static print leave-behind · 4 retractable banners · 1 large background banner