Tradeshow Campaign · Print Collateral · Brand Application · Regional to Charlotte, NCBuild-to-Rent Developer
The
Brief
WHEN THE WORK IS THIS GOOD,
THE MATERIALS HAVE TO MATCH.
A Charlotte-based build-to-rent developer handling everything from land acquisition through project stabilization, needed collateral that could hold its own in a room full of serious investors and industry contacts. Working within their established brand system, I designed three pieces built around a shared tradeshow context, each serving a different moment in the client relationship.
The
Work
THE POCKET FOLDER
Designed for investor meetings, this two-pocket carrier piece sets the tone before a single page is read. Clean, intentional, and built to hold up in a room full of people who notice the details.
THE TRADESHOW BOOTH
A 10x10 backlit environment with a monitor panel and branded counter, designed to make their presence on the floor feel as considered as their builds in the field. Every element worked together to create a space that felt polished and purposeful.
THE DOUBLE-GATE BROCHURE
A compact leave-behind that walked prospects through the company's signature process from start to finish. Detailed enough to answer questions after the conversation ended, designed well enough to keep.
The Details
Sole designer on all deliverables.
All work executed within existing brand standards.
Deliverables: Investor pocket folder · Accordion process brochure
10x10 backlit tradeshow booth with monitor panel and branded counter